Foxkalomaski | Moving Millions - The Insider - Category - Our World

Posted on Thu, 10th Jul 2008 by Tas

Tas

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Could global warming end the marketing world's cosy relationship with seasonal segmentation?

As I sit tapping away at the keyboard, if I close my eyes [to avoid seeing the drenched garden] and cover my ears [to avert the sound of dripping gutters] I can almost imagine it’s summer...

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Make a Stronger Nest

It’s May, the sun at last is shining, the warm weather has arrived, the dawn chorus is heard across the land, and cautious consumers have quietly migrated out of their nests to start spending what little money they saved during the winter hibernation.

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Are we doing enough?

Here we are at the end of March 2008, Easter is early, its raining, or snowing or even both at the same time, and the question no doubt being asked in board rooms across the land is a simple one, "why are consumers not spending as much as we want them to".

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Foxkalomaski | Moving Millions - The Insider - Category - Our World

The Insider

Could global warming end the marketing world's cosy relationship with seasonal segmentation?

The Insider

Make a Stronger Nest

The Insider

Are we doing enough?

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