ELEVATING A BRAND IN A CROWDED UK MARKET

Objective / Issue

To reposition Thai Airways in the mind of the UK consumer as a desirable and serious contender in the long haul arena

Think

Perceptions of the brand are strongly linked to the 'leisure-focussed' Thailand destination - plus, the number of
long haul carriers London to Australasia are extremely competitive

Create

High-impact, single minded brand ads that deliver key network messages

Deliver

Key mainstream media selected alongside network business features and City AM partnership

MOVINGMILLIONS

Visits to website increased by 20% immediately following the campaign