Objective / Issue

Turn the complexity of a 700 island offering into a virtue and deliver an understanding of the true Bahamas and what it has to offer

Think

Through consumer research we conducted both here and in the Bahamas, and spent time getting to know the locals and the islands, we were able to tackle the preconceptions head on

Create

Charmed by the local people we met and the stories they told us we asked them to feature in our campaign

Deliver

We’ve reduced the complexity of the Bahamas by turning the website on its head, first asking people to list their interests, then finding the best island for them. You can now read the stories of our friends in The Bahamas on posters, in national and specialist press advertising, online, through direct marketing and radio promotions across
the UK

MOVINGMILLIONS

The campaign has only just launched, but already we’ve had over 7,000 (first 2 weeks) visitors who have enjoyed the site for well over 3 minutes each