“Fox Kalomaski give us confidence, creativity and great support, both strategically and in delivery of the work they carry out for Austravel. Most importantly they’re a fun team to work with.”
Foxkalomaski | Moving Millions - Austravel - Travel & Leisure clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
MAXIMISING OPPORTUNITIES AT EVERY
STAGE OF THE CUSTOMER JOURNEY
Objective / Issue
Maximise the opportunity of customers showing interest in travel down-under, increase conversion statistics and incremental spend
Think
Interrogate Austravel’s customer journey both online and offline to identify the drop off points
Create
Follow up offer letters to enquirers who didn’t book at the time of enquiry to incentivise them. A contact strategy for flight only bookers a month prior to departure to encourage take up on higher commission products eg car hire and travel insurance
Deliver
Ongoing communications both on and offline including production of Austravel’s Endeavour magazine to existing and prospective customers
MOVINGMILLIONS
Our work has helped to convince more of the 1,000,000 travellers from the UK to Australia and New Zealand each year to book with Austravel and has made them Australia’s travel company of the year 2008
