“Fox Kalomaski’s consistently superb service support, creativity and client management is second to none. If I had to give them a score they’d get an A1 every time.”
Foxkalomaski | Moving Millions - Air New Zealand - Travel & Leisure clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
A PREMIUM BUSINESS PRODUCT BORN
OUT OF A LEISURE BRAND
Objective / Issue
To get cynical frequent business flyers to Hong Kong and Los Angeles to consider Air New Zealand a credible alternative to their usual airline
Think
Building on research which highlighted the positive leisure perceptions of New Zealand we developed a trade and consumer campaign mirroring this into the perception of the airline
Create
Our 'Fresh' campaign managed to imbue New Zealand's positive personality in a non stereotypical way
Deliver
A fully integrated campaign utilising digital media to deliver tactical offer driven e-marketing as well as a dedicated website for the trade audience
MOVINGMILLIONS
The Airline's results show an increase in premium passengers from 66% in 2006 to 80% in 2007 with some elements of the campaign delivering an unprecedented ROI of 89:1
