“Fox Kalomaski has created an incredibly strong and motivating positioning for thecentre:mk, we are very pleased with their thinking and creativity.”
Foxkalomaski | Moving Millions - thecentre:mk - Retail clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
Objective / Issue
Drive footfall from the more affluent secondary outer catchment, but maintain footfall from the core
Think
Need to counter ‘new town blandness’ and lack of knowledge of overall offer
How to educate people to the vast choice of shopping available
Create
Modern, confident ‘look’ with emphasis on the scale of offer
Deliver
Complete programme of TV, outdoor, press, radio, digital
MOVINGMILLIONS
New campaign launched May 2008, delivering substantial increase in the proportion of more upmarket AB shoppers, now accounting for 28%of total visitors (previously 15%) .The total ABC1 profile now accounts for 64% of all visitors. 51% of all visitors travel for over 20 minutes and up to 90 minutes to the centre
