“Fox Kalomaski’s strategic thinking, understanding of the issues and the creative delivery were a powerful solution and major contribution to the successful launch of Princesshay”
Foxkalomaski | Moving Millions - Princesshay - Retail clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
LISTENING LEADS TO EFFECTIVE MARKETING
Objective / Issue
How to launch a new and controversial shopping destination in the oldest part of Exeter, overcoming local opposition who fear the development will be a blight on their cathedral city landscape
Think
Demonstrate genuine respect for the old whilst celebrating the unique offer and style this shopping centre brings to the city
Create
“The 2000 Years New” campaign did just that reassuring local catchment that their concerns had been heard and addressed and generating excitement around the launch
Deliver
We launched the brand via regional TV, radio, press and bus sides, supported with a DM magazine communicating offers and competitions designed to capture data for ongoing e-CRM
MOVINGMILLIONS
Our launch campaign received accolades in local media and brought about an increase in local catchment of 13% to 70% share of the ‘shopping population’. And when surveyed, just under 80% of locals agree with the comment that Princesshay offers more choice for the city. Princesshay now enjoys 1.2 million visits a month
