“The Fox Kalomaski team always goes the extra mile. They understand the demanding disciplines of local marketing and they always deliver.”
Foxkalomaski | Moving Millions - Marks & Spencer - Retail clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
PROTECTING CORE BRAND VALUES
AT LOCAL LEVEL
Objective / Issue
How to successfully launch 300 new / refurbished stores at local level over 3 years
Think
‘Your M&S’ needed to be made relevant at local level, make ‘Your’ credible and tangible
Create
A consistent look for all communications delivering tangible and tactical reasons to visit, we create a ‘buzz’ for opening, driving footfall on launch day
Deliver
Door-to-door, press and outdoor posters
MOVINGMILLIONS
So far our launch drive has successfully targeted 10 million households leading to queues around the corner on opening day
