“They’ve been excellent with their style of client management. What’s also very good with Fox Kalomaski that we haven’t had with other agencies is direct access to the creative teams and that’s made a huge difference.”
Foxkalomaski | Moving Millions - Visit Britain - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
Objective / Issue
How to get international holiday makers to reconsider England and put it on their holiday destination wish list?
Think
Traditional approach to use of iconic England images was reinforcing the negative perceptions of England
Create
A range of advertising and DM solutions that juxtaposed unexpected and aspirational aspects of England, with reassuring English vernacular
Deliver
An international tourism marketing toolbox
MOVINGMILLIONS
Contributed to the year on year rise in visitor numbers to England from the European, US and Russian markets targeted
