Objective / Issue

Put Thai Airways on the radar for the London based business community

Think

Business flyers do not perceive Thai as a business airline due to communications on Thailand historically being leisure-led

Create

High impact, single minded business brand ads, each one delivering a key feature of the business product and business destinations served

Deliver

Partnership with City AM newspaper, Thai and related network business feature

MOVINGMILLIONS

Visits to website increased by 20% immediately following the campaign