“Fox Kalomaski have always given us realistic and objective views of our business. They have sound thinking and deliver innovative and original creative work. I value their commitment to the success of St David's and look forward to their input on the launch of the new SD2 development”
Foxkalomaski | Moving Millions - St Davids - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
Objective / Issue
Credibly manage severe disruption caused by the redevelopment of the centre
Think
‘Corporate’ messages of apology are easily dismissed as being shallow, unbelievable and uncaring… in total contrast to the current feelings towards St David’s positioning as the ‘Heart of Cardiff’
Create
Develop a genuine and personalised ‘thank you’ campaign recognising the public for their patience
Deliver
In-centre and local media along with PR initiative to find ‘the faces’
MOVINGMILLIONS
A huge positive PR response from local media and community
Retention of customer frequency and increase in shopper satisfaction
See the St Davids website here
