“Fox Kalomaski’s strategic thinking, understanding of the issues and the creative delivery were a powerful solution and major contribution to the successful launch of Princesshay”
Foxkalomaski | Moving Millions - Princesshay - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
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- Door Drops
- Literature
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- Strategy and planning
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Objective / Issue
How to launch a new and controversial shopping destination in the oldest part of Exeter
Think
Politics of building a new shopping district in the heart of old town Exeter demanded demonstration of real respect for the old and recognition of the possibilities of the new
Create
A campaign that communicated a seamless and complementary link between past and present, representative of the unique offer and style that Princesshay brought to Exeter
Deliver
Brand communicated through regional TV, press and bus sides, supported with door to-door distribution of a ‘mini-zine’. Local advertising delivered tactical messages via press and radio
MOVINGMILLIONS
Accolades in local media, tenant sales targets exceeded by over 100%.
Unprecedented (shopping centre) advertising awareness figures of 0-73% in 3 months. Increase in penetration of target market by 15%
