“This was a first for Lufthansa, launching a viral for the UK that was so successful it was taken on by our European counterparts”
Foxkalomaski | Moving Millions - Lufthansa - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
Objective / Issue
Get flyers to visit the Lufthansa website and increase email opt in
Think
All previous email comms had been very dry and price-led
Consumers needed to feel more personality from the German brand
Create
An incentive-based competitive game that spread virally and led consumers to website
Deliver
Viral game launched in UK and rolled out in 21 further European countries
MOVINGMILLIONS
Initial statistics produced 40,000 users of the game in the UK
Play the Lufthansa paper plane game here
