Objectives / Issue

To create awareness of the importance of interaction, between parents and children in the development of language skills, basically encourage parents to talk to their children

Think

This is a problem across all demographic groups , common factor is that they all have limited time and opportunity to understand how NCH can help, need to keep it very simple, need to get the NCH message into their environment

Create

A fresh and inspiring brand identity for the campaign that conveys the message immediately with clarity and impact

Deliver

Instantly recognizable creative that is adaptable and can be delivered across all communication channels and merchandising

MOVINGMILLIONS

Regional launch planned for September 2008