Etap is already a high performing brand in France and Germany and I am confident that Fox Kalomaski, with their in-depth understanding of the travel and hotels business, will help us achieve the same level of success in the UK.”
Foxkalomaski | Moving Millions - Etap Hotel - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
Objective / Issue
Launch a successful European brand, but unknown to the UK into a crowded price-driven market
Think
The UK consumer is familiar with economy hotels and B&Bs, but get frustrated by the varying price structures and standards
Introduce a guaranteed price promise
Create
A simple price-driven message delivered with warmth and humour
Deliver
Regional outdoor, taxis, radio and search across the UK in hotel catchment areas positioning our message adjacent to our 'competitors'
MOVINGMILLIONS
Occupancy at each hotel post launch running at 80%+
Seven hotels launched, 43 to go
