Objective / Issue

Determine any local issues/factors that might affect the success or otherwise of relocating a store, or an existing store relocation

Think

There are many issues that might influence the ultimate success or failure of relocating a store: traffic congestion, car parking facility, change of demographics, increase/decrease of local competition, scale of new store and general marketing activity etc

Create

A model by which the Client could assess all current and future store relocations

Deliver

A quantitative and qualitative model that clearly identified the local issues and the local opportunities that were obvious and hidden

MOVINGMILLIONS