“Fox Kalomaski give us confidence, creativity and great support, both strategically and in delivery of the work they carry out for Austravel. Most importantly they’re a fun team to work with.”
Foxkalomaski | Moving Millions - Austravel - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
Objective / Issue
Convince more of the 100,000 travellers from the UK to Australia and New Zealand each year to book with Austravel
Think
Exploration of the different types of traveller led to the focus on the experience hunters who want personal, one off experiences, not a well-worn itinerary
Create
Amplify the emotional link between Austravel and the destination, building on Austravel’s specialist niche
Deliver
Arresting images with insights to the destination delivered through the headlines. Partner co-branded ads with Austravel as the hero brand. We also provide strategic and creative guidance on digital integration of their CRM programme and produce their consumer magazine 'Endeavour'
MOVINGMILLIONS
Our work has helped to heighten the perception of the brand making them Australia's travel company of the year.
