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Foxkalomaski | Moving Millions - Air New Zealand - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
Objective / Issue
To get cynical frequent business flyers to Hong Kong and Los Angeles to consider Air New Zealand a credible alternative to their usual airline
Think
Research undertaken pointed towards the leisure perceptions of New Zealand and how this was reflected into the perception of the airline
Create
Avoid any use of New Zealand images, but inject the positive NZ personality into a product repositioning campaign, the 'Fresh' campaign imbuing New Zealand's positive personality in a non stereotypical way
Deliver
A fully integrated campaign utilising digital media to deliver tactical and theme as well as a dedicated strategy for the trade audience
MOVINGMILLIONS
The Airline's results show an increase in premium passengers from 66% in 2006 to 80% in 2007 with the campaign delivering an unprecedented ROI of 89:1
