Fox Kalomaski

Fox Kalomaski, the destination marketing company for travel, retail and leisure has produced a campaign that has won a prestigious OZcar award for Austravel, Australia’s Travel Company of The Year 2008.

Austravel scooped 4 awards at Tourism Australia’s ‘OZcars’, including ‘Best Regional Campaign’ with Fox Kalomaski’s creative work in radio, press, metro and shop posters for Etihad Airways which flies from Manchester to down under.

Fox Kalomaski Director, Nicola White, comments, “For Austravel to be awarded these accolades as a result of our work, and to achieve the Ultimate OZcar of Australia Travel Company of The Year is a tremendous compliment to our team.”

Austravel’s Marketing Manager Laura Southwell adds, “I am delighted with the consistency of the delivery of strong creativity and understanding of our market demonstrated by Fox Kalomaski.”

Every year, Tourism Australia celebrates the excellence and achievements of the tourism industry in selling and marketing of Australia through its OZcars awards

FOX KALOMASKI LAUNCHES TV-LED CAMPAIGNS FOR 2 TOP REGIONAL CENTRES

£5 MILLION + NATIONAL ANNUAL EQUIVALENT SPEND

Fox Kalomaski, the destination marketing company for retail, travel and leisure, launches TV-led campaigns this week for two top regional shopping and leisure centres, reaching millions of affluent consumers.

The centres are Princesshay, which was launched last year and has transformed the city of

Exeter, and thecentre:mk, Milton Keynes, the leading attraction of its kind in the north Home Counties and south Midlands.

see the Princesshay TV commercial

see thecentre:mk TV commercial

The TV campaigns are supported by press advertising, direct marketing and online communications targeting ABC1 consumers within both of the two cities and throughout the wide hinterland of these prosperous regions.

Stephen Fox, Managing Director of Fox Kalomaski explains, “Both centres offer by far the best shopping and leisure experience in their regions. With a daily diet of negative economic news, the need is to persuade the target markets outside the core catchment areas that the journey to each centre is justified.”

TV advertising will appear on Anglia West for thecentre:mk, media buying is by AMS and above-the-line expenditure is the national annual equivalent of £2.5 million. Princesshay's annual national equivalent on West Country TV of £2.6M is through Mediaedge.

THE BAHAMAS MINISTRY OF TOURISM & AVIATION AWARDS ADVERTISING ACCOUNT TO FOX KALOMASKI

NASSAU, THE BAHAMAS: The Ministry of Tourism and Aviation, following competing presentations to a selection panel of both Ministry Officials and Industry Partners, has awarded the UK advertising and marketing account to Fox Kalomaski, the destination marketing company for travel, retail and leisure.

In recognition of the huge potential that the market currently offers for the delivery of business to The Islands Of The Bahamas, given the current strength of the British Pound against the Dollar, the Ministry has chosen an agency with extensive travel and tourism experience. Fox Kalomaski has provided agency services for hotel brands such as Accor, Intercontinental and Holiday Inn, airlines such as Air New Zealand, Thai Airways, SAS, Lufthansa, Star Alliance and retail tour operators including Thomson Worldwide, now TUI Travel and Austravel and destinations such as VisitBritain, EnjoyEngland, Tunisia and Tourism Australia.

“In the UK, with competition as fierce as it is with a myriad of travel destinations from both the east and the west vying to attract the British traveller, we need to differentiate ourselves from the clutter with an innovative and creative positioning for our country,” said the Hon. Neko Grant, Minister of Tourism. “We are looking forward to the fresh look and feel that Fox Kalomaski will deliver for us in the next few months,” he continued.

Fox Kalomaski will lead the strategic and creative development of advertising for The Bahamas while Total Media, its media arm, will be responsible for the media planning and buying portion of the account in the U.K.

“We are extremely proud that we have been selected as the agency of record for The Bahamas in the U.K., said Gary Jacobs, CEO of Fox Kalomaski. “It is a tremendous honour as well as a serious responsibility as we understand the importance of Tourism for The Bahamas and its people.”

Karen Seymour, Director UK, Europe & Asia for The Bahamas Tourist Office expressed, “We are very pleased with the results and believe that Fox Kalomaski will deliver a compelling and creative campaign not only in traditional media but also in the digital realm, where more and more of our potential customers go for information as well as to book their holidays.”

Fox Kalomaski was chosen from a list of some seven agencies who submitted proposals with a short-list of three making in-person presentations to the selection panel.

FOX KALOMASKI LAUNCHES NEW INDUSTRY NEWS AND RESEARCH SOURCE
WEBSITE VOICE FOR RETAIL, TRAVEL AND LEISURE PROFESSIONALS

Fox Kalomaski, the destination marketing company for retail, travel and leisure has launched a new website that provides not just comprehensive information on the agency’s work but also an instant news and research source for marketing executives.

The home page features daily news stories about the retail, travel and leisure industries while at the same time launching a survey of the shopping centre profession, the second of its kind, in partnership with Shopping Centre magazine.

Fox Kalomaski has created a unique track record of professional surveys in recent years, and further research into retail and travel, as well as the marketing profession, is planned for 2008.

Chairman, Adrian Wright, explains, “We think it is inappropriate for Fox Kalomaski, a company with a reputation for strategic understanding of clients’ businesses, to produce a website that is merely a sales pitch. Consequently, we have devised for our specialist sectors a resource that shows that we understand the issues which affect their daily professional lives and that we have provided a voice for them.”

FOX KALOMASKI WINS WEST LONDON’S TOP SHOPPING AND LEISURE CENTRE

The Chimes shopping and leisure centre, Uxbridge, has awarded its marketing account to Fox Kalomaski, the destination marketing company for retail, travel and leisure, after a competitive pitch.  The prestigious centre was opened in 2001 and boasts an annual footfall of 12 million, but now faces increasing competition from West London, Buckinghamshire, Hertfordshire and Berkshire.

Fox Kalomaski’s campaign will utilise the full spectrum of marketing communications to reach their core catchments, primarily targeting ABC1 groups, with the proposition, “The only thing we can’t make easy is deciding”. 

Stephen Fox, Managing Director of Fox Kalomaski, explains, “The Chimes has made a huge effort to make life easy for shoppers, to the extent that they really have taken out much of the stress that accompanies a regular shopping trip. So unlike their old and newer competition they can truly claim that shopping at The Chimes is a painless, as well as a rewarding, experience."

The Chimes boasts 76 stores, 11 restaurants and bars and a nine-screen Odeon cinema.