Authentication Index Model (AIM)
- As world tourism grows, travellers increasingly experience the glossy veneer of the destinations they visit. The tourist path is well trodden and the genuine or authentic experience of a country can be impossible to find.
Do you feel that your marketing genuinely reflects the heart of the country you represent? When visitors arrive, do they know what the authentic experience of your destination actually is? And if so, would they know where to find it?
Applying our AUTHENTICATION INDEX MODEL (AIM) to the Bahamas enabled us to identify that the path to their true authenticity was inherent in the personalities of the people of The Islands of The Bahamas and their stories. What is yours?
We are currently hosting a series of DELIVERING AUTHENTICITY breakfast seminars in 2009 in central London. If you think it’s time tourists experienced the true heart of your destination, let us know (click here) and we’ll be happy to send you more details.
- To see our full case study for The Islands of The Bahamas click here
